Once you’ve finished creating your call campaign and clicked “START CAMPAIGN” in Step 9, you’ll now see two additional steps on the left-hand side of your screen: “(10) View Results” and “(11) Manage Callers.”
View Results Step highlighted
On your “View Results” page, you’ll see a dashboard full of useful statistics about the progress and results of this call campaign, as well as an “Export CSV” button you can use to export the detailed data from this campaign.
**Note: the data displayed in “View Results” is updated in real time, with only a few-second delay for it to appear on your screen.
Results Dashboard
Below is an explanation of each statistic displayed on the “View Results” page of your campaign.
Progress bars that show how far along your campaign is for both clicking and calling.
Call Progress: The number of dials that have been made so far over the lifetime of this call campaign, out of the total number of phone numbers contained within the campaign (that is, the total number of phone numbers you uploaded in your call list).
Click Progress: The number of cell phone numbers in this campaign that have been “clicked” out of the total number of cell phones in this campaign. (Read more about this in the “Clicking” section of “Step 8: Start/Run the Campaign.”)
Call Status
This bar graph shows the number of calls that have been made over the lifetime of this call campaign and the “status” of each. To see the exact number of calls designated as each status, simply hover your cursor over that part of the bar graph, as shown in the photo above. Below is a definition of each status you may see listed on this graph:
The ‘Call Status’ bar graph that shows how many calls with each result have been made over the life of the campaign.
Completed: The total number of calls where the voter/person who was dialed answered and the call was connected to one of your callers. This includes calls of all durations and survey question outcomes.
In Progress: The total number of calls that have been answered and are still in progress. In other words, this is the number of conversations that your callers are having at the given moment!
Answering Machine: The number of calls placed by the dialer where the voter/person who was dialed did not answer and the call went to an answering machine. These calls were therefore not connected to your callers.
Failed: The number of phone numbers on your contact list that Scale to Win’s telephony provider was unable to dial, in many cases because the phone numbers are no longer in service, roaming, or not accepting calls. This status also occurs when a dial is placed to a wireless phone that doesn’t have voicemail
No Answer: The number of calls that rang and rang, but were never answered and did not have an answering machine. These calls were therefore not connected to your callers.
Busy: The number of dials made where the person who was dialed either was on another call or declined/rejected the call while it was ringing, without sending it to their answering machine. These calls were therefore not connected to your callers.
Answering Machine (In Progress): If you’ve opted for your call campaign to leave voicemails for landlines that don’t pick up and go to an answering machine, this status indicates the number of calls in which a voicemail is currently being left at this moment. If you didn’t opt for your campaign to leave voicemails, this status indicates the number of answering machines that the dialer has encountered at this moment, which therefore will not be connected to your callers.
Left Voicemail: If you opted into leaving voicemail messages, this status indicates how many messages have been left on landline phones thus far.
The counter for a more specific snapshot of how many calls are currently in progress, in the past 5 minutes, past 30 minutes, and total calls today.
Calls in Progress: The total number of active calls currently in progress on this campaign at the given moment. This is the number of your callers currently connected to a live call.
Calls, Past 5 Minutes: The total number of dials in your campaign made by the dialer over the past 5 minutes. This includes calls of all statuses (e.g., “answering machine,” “failed”), not just “completed” calls (i.e., the ones with which the dialer connected your callers).
Calls, Past 30 Minutes: The total number of dials in your campaign made by the dialer over the past 30 minutes. This includes calls of all statuses (e.g., “answering machine,” “failed”), not just “completed” calls (i.e., the ones with which the dialer connected your callers).
Calls, Today: The total number of dials in your campaign made by the dialer so far today. This includes calls of all statuses (e.g., “answering machine,” “failed”), not just “completed” calls (i.e., the ones with which the dialer connected your callers).
Average Wait Time: The average length of time your callers are waiting between calls to get connected to their next call – during the last 5 minutes, the past 30 minutes, and the entire day.
The call durations bar graph and counter.
Call Durations: This bar graph displays the number of calls of each call status type (e.g., completed, answering machine) that lasted various lengths of time, over the lifetime of the call campaign.
The vertical axis of the graph indicates the number of calls, the horizontal axis indicates the call duration (e.g., 0:00-0:06 seconds, 1:24-1:30 minutes), and the color of each bar on the graph indicates the type of call status, per the legend directly above the graph.
To see the exact number of calls designated as each status and/or time interval, simply hover your cursor over that part of the bar graph.
Average Call Duration: The average length (in seconds or minutes) of your callers’ conversations with the people you’re dialing, over the lifetime of the campaign. This includes conversations that last only a few seconds, due to the voter saying “wrong number” or “call back later” and then hanging up, as well as longer conversations that last for multiple minutes.
Call Results
The rest of the page contains a series of bar charts, one for each of the questions in your call script, and the results for each, over the lifetime of the call campaign. To see the exact number of calls for each result type, simply hover your cursor over that bar of the bar graph.
The call results bar graphs that display the answers to each of the Questions in your script.
To see results from any particular day’s calling, use the “Show Results From” to the right of your Call Status bars, and select a date range. After which, you’ll only see results in bars from those particular days. This includes Calls, Canvass Results, and Question Responses.
The Show Results From selection circled
Export Your Results
The button to Export a CSV of your campaign results.
Click the “Export CSV” button in the top right-hand corner of the “View Results” page to export a CSV containing the detailed data from this campaign to your computer. You can then upload the data into your campaign or organization’s CRM (e.g., NGP VAN, PDI, Salesforce, etc.) or other tools, and utilize it accordingly.
Continue on to learn about the final step in the campaign creation process!