Scale to Win

Link shortening allows you to convert long URLs into shorter, more manageable links. These shortened links are easier to include in your text campaigns and can provide powerful insights by tracking link clicks. You can use this data to build contact lists based on clicking behavior (for example, reaching out to contacts who clicked the link but did not donate) and see stats like conversion rates.

Note: Link shortening and click tracking are interconnected features. To utilize link tracking, you will need to have a shortlink enabled.

Requesting a Domain

Only Organization Owners can request domains at this time. Scale to Win allows a maximum of two domains per subaccount. To request a domain:

1. Click on your initials in the upper right corner of your screen and select Organization Settings.

2. Navigate to Domain Names and select Request Domain.
   
   

3. Search and select an available domain.

   1. Note: Requesting a domain is not purchasing one. It is possible that your desired domain could be purchased before we can claim it.

4. Submit your Fallback URL. This is the website your shortlink will direct to, and is often your organization’s homepage or campaign website.
   
   

Applying Link Shortening in Text Campaigns

Once your shortlink(s) are active,  you can include them in your Initial Message.

1. In the Initial Message step of building your campaign, use the Override default link settings toggle to change your link shortening settings.
   
   

2. Select the shortlink you would like to use for this campaign from the dropdown menu, or select Do not shorten links (disables click tracking) to turn them off. 

3. Write your initial script in the Initial Message Text field. You can preview how your shortlink will appear by expanding the Message Preview field.
   Note: At this time, shortlinks can only be used in your Initial Message.
   
   

Re-use Your Domain
To change the Redirect URL associated with your shortlink, click the pencil icon adjacent to your Domain. In the pop-up window, enter the new URL, then click Update. Your shortlink will now redirect clicks to the updated URL.

Import Your Own Domain or Subdomain (not recommended)
If you currently own a domain (e.g., scaletowin.com) or subdomain (e.g., text.scaletowin.com) that you’d like to use, please note that enabling link shortening in STW Text will replace the current content on that domain. We recommend avoiding the use of actively used domains or subdomains for this feature. If you'd like to go this route, please reach out to our support team.