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To comply with wireless carrier policies, we require every initial message to include sender identification (the name of your organization) and instructions on how to opt out of texts. These opt-out instructions must use standardized language such as "Stop to opt out". 

Note: Scale To Win Text will show an error and prevent you from launching campaigns if this specific opt-out language is missing from your initial message.


Sender Identification

Your initial campaign message must clearly identify your organization as the sender. PACs and other groups supporting a candidate must clearly identify their organization as the sender of text messages. Simply mentioning the candidate's name is insufficient. Political campaigns are advised to add "campaign" after the candidate's name to ensure complete clarity regarding message origination.


Examples:

  1. Hi {{firstName}}, I’m (texter Alias or First Name), a volunteer with The Big Organizing Project. Txt stop to opt-out. Have you heard of our progressive slate of candidates? 

  2. Critical election alert - if you live in {{zip}}, your polling location has changed to {{polling_location}}. Call {{voter_hotline}} with questions, reply stop to end. - Marry Bett’s campaign 

  3. Neighbors for a Brighter Tomorrow here, just wanted to follow up and see if you’re able to sign our petition? Stop to opt-out. 

Opt-Out Language

You can place the opt-out phrase anywhere in your initial message. Here are some examples of messages that meet the requirement:

  • Hi {{firstName}}! It’s (texter Alias or First Name) with <campaign>. <Candidate> has been working hard for regular people their entire career, and now they need your help. Can <Candidate> count on your vote? Stop to quit. 

  • Hi, this is (texter Alias or First Name) with <organization>. I hope you will help us protect <city> by voting yes for a Green New Deal. Reply with any questions or text stop to unsubscribe. We hope you are with us on questions A-E!

 

Opt-Out Language in Spanish
For Spanish language texting, you can use "Alto" or phrases like “Alto = anular la suscripción”

Examples of opt-out language include phrases like, “Reply stop to opt-out” and “stop to quit”. We advise using complete phrases such as "stop to opt-out" as shortened versions like "stop 2 end" might be filtered by carriers.

Note: Opt-out language must have a space between each word. For instance, carriers will not accept opt-out language without spacing (e.g., “stop2quit,” “quit2end,” “stop=end”).

 

Here’s a list of phrases you can use:

  • Stop to opt out

  • Unsubscribe to opt out

  • End to opt out

  • Quit to opt out

  • Stop to end 

  • Unsubscribe to end

  • End to end

  • Quit to end

  • Stop to unsubscribe

  • Unsubscribe to unsubscribe 

  • End to unsubscribe 

  • Quit to unsubscribe 

  • Stop to unsubscribe

  • Unsubscribe to unsubscribe 

  • End to unsubscribe 

  • Quit to unsubscribe 

  • Stop to quit

  • Unsubscribe to quit 

  • End to quit

  • Quit to quit


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