To register for 10DLC, provide details about who will send the texts, what they’ll be about, and how people sign up to receive them. Here are some of the key requirements:

  • Your organization’s legal name & address

  • EIN (Tax ID)

  • Campaign Verify token (for political committees only)

  • Active website

  • Messaging terms and privacy policy

  • Sample messages

Make sure the information matches your IRS or government forms. This ensures carriers and their vendors can verify your organization’s legitimacy with official records.

You’ll find the registration form in your texting account. Below is a summary of the form fields. Required fields are marked with an asterisk (*).


TABLE OF CONTENTS

Your Organization

Enter your organization’s legal name exactly as it appears on your tax filing. Mismatches with IRS records may delay registration.

For Government Entities: Use the legal name on your W-9 form. For example, a state senator would list the state senate’s name, not their office.

Doing Business As (DBA)

If the sender’s name is different from the legal organization name – for example, if the name of a campaign is different from its fiscal sponsor – enter it here.

Organization Type*

Your daily texting limit on 10DLC depends on your organization type. Choosing the wrong type may delay registration.

  • 501(c)(3): Non-Profit

  • 501(c)(4): Advocacy Organization

  • 501(c)(5): Labor Union

  • Political Campaign, Party, or PAC

  • Privately Held Company

  • Government

EIN*

Provide your organization’s EIN. If you’re a political campaign with a Campaign Verify token, use the number linked to that token. Mismatches with IRS or Campaign Verify records may delay registration.

If your organization does not have an EIN, you can quickly apply for one online here.

Campaign Verify Token**

**Political campaigns, parties, and PACs must provide a Campaign Verify token for 10DLC registration. Non-political organizations can skip this section.


You’ll only see the token field if you select "Political Campaign, Party, or PAC" as your organization type. Learn more about getting a Campaign Verify token here.

Street, City, State, Postal Code*

Provide the address listed on your IRS or Campaign Verify records.

Contact


Provide the name, email address, and phone number for an organization contact. For faster approval, use an email that matches your organization’s website, such as info@yourorg.com. 


If someone specific should handle questions about this registration, you have the option to include their contact info too.

Your Texting Program

Desired Area Codes*

To set up your 10DLC phone number, list three preferred area codes in order of priority. Learn more about 10DLC numbers here.

Expected Texts Per Month*

Select an estimated monthly volume from the dropdown list. Options include:

  • 10K or fewer

  • 100K or fewer

  • 500K or fewer

  • 1M or fewer

  • 1M or more


Focus Area**

Visible only to private entities: select the business area of focus from a dropdown menu. 

Website*

Website Requirements

Your website must:

  • Be active and publicly accessible

  • Have real content (no "under construction" banners)

  • Include a clear way for users to sign up for texts

  • Feature a privacy policy

  • Include terms and conditions


Opt-In Form Requirements 

Your sign-up form:

  • Cannot require users to sign up for texts. 
  • Must have an optional field for users to enter their phone number.
  • Must include a clear call-to-action explaining they’re signing up for texts from your organization.


Best Practice: Add an optional checkbox for users to confirm they want to receive texts.


Sample Call to Action

By submitting this form and signing up for texts, you consent to receive donation asks and informational messages from [Organization Name]. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP. Reply HELP for help. Privacy Policy [link] & Terms [link]


Your call-to-action must include:

  • The sender's name (your organization).

  • A description of the types of messages (e.g., if donations are involved, mention "donation asks").

  • An estimate of how often messages will be sent (e.g., 2 messages per week).

  • A "Message and data rates may apply" notice.

  • Instructions for getting help (e.g., text HELP, or email/phone for support).

  • Instructions for opting out (e.g., text STOP to stop).

  • Links to your Terms and Privacy Policy.


Terms and Conditions Requirements

Your terms must include:

  • The name of the message sender (your organization).

  • A description of the types of messages (e.g., include "donation asks" if relevant).

  • An estimate of how often messages will be sent (e.g., 2 messages per week).

  • A notice that "Message and data rates may apply."

  • Instructions for getting help (e.g., text HELP, email/phone for support) with a contact email or phone number.

  • Instructions for opting out (e.g., text STOP to stop).

  • Link to your Privacy Policy.

Sample Messaging Terms

You agree to receive informational messages and donation asks from [Organization Name]. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at [email address]. You can opt out at any time by replying STOP.


Privacy Policy Requirements

Carriers are strict about how mobile user data is handled.

  • You can only share mobile data for essential services or if required by law.

  • You cannot share mobile data with affiliates or similar campaigns.

  • Your privacy policy must clearly state this.


Sample 1: Mobile Privacy Policy 

Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.


Sample 2: Mobile Privacy Policy

Text messaging originator opt-in data and consent will not be shared with any third parties, provided that the foregoing does not apply to sharing (1) with vendors, consultants and other service providers who need access to such information to carry out work on our behalf (and who will not use such information for their own purposes); (2) if we believe disclosure is required by any applicable law, rule, or regulation or to comply with law enforcement or legal process.


Sign-Up Method*

Select all that apply, and/or describe other ways that people can sign up for texts. 

 

  • Entering a telephone number through a website

  • Clicking a button on a mobile webpage

  • Signing up at an on-site location

 

If you're not sure how to answer this, set up a call with us here.


IMPORTANT: If you select "Entering a telephone number through a website" or "Clicking a button on a mobile webpage", your website must follow industry best practices as described above, or else carriers will reject your application.

 

Program Description*

Describe the kinds of texts you'll send, i.e. volunteer recruitment, fundraising, GOTV. For fundraising, include the webform you'll use to collect donations.


Your description will ideally contain:

 

  • Who you are, i.e. “Jane Doe’s campaign”

  • Who you want to reach, i.e. “campaign volunteers and donors”

  • Why you are sending these messages, i.e. volunteer recruitment, voter ID, fundraising, education, vaccine awareness, campaigns

 

TRY SOMETHING LIKE:  “Messages from Jane Doe’s campaign aimed at engaging our volunteers and donors. Event invites, confirms, updates, donation requests, donation thank-yous.”

 

THIS WON’T FLY: “Texting voters.”


Will you be embedding any phone numbers into your texts? *  

If you will include an external phone number in your scripts, i.e. to a voter protection hotline or personal number, toggle this on.

Sample Scripts*

Please submit, at minimum, two script examples, ideally one per use case. Click here to learn how to write an initial message.

  • Sample P2P Script 1 *

  • Sample P2P Script 2 *

 

Please include opt out language in your initial message such as "stop to quit", "stop to end", or "reply stop to opt out". Your opt out language must include a space between each word. 

Do not include a link shortened with a free service such as tinyurl or bit.ly. Generic link shorteners, i.e. links shortened without a custom domain, are not allowed on 10DLC.


Additional context you'd like to share with the Scale to Win team?

For more information about how to access the registration form and fill it out, please consult our in-depth article here.