Preparing to register for 10DLC? Here's what you'll need to provide in the registration formAn asterisk (*) indicates a required question.


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WHAT IS 10DLC? [Article]


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What you need to register


The amount of texts you can send in a day on 10DLC depends on your legal organization type. If the incorrect entity type is selected, this can delay your registration.

  • 501C3 - Non-Profit

  • 501C4 - Advocacy Organization

  • 501C5 - Labor Union

  • Political Campaign, Party, or PAC

  • Privately held company

  • Other (i.e. Government)


Political Campaigns, Parties, PACs ONLY: Provide your Campaign Verify Token* 

Campaign Verify tokens are required for 10DLC registration if your organization is a political campaign, party, and PAC. Non-political organizations will skip this section of the form. Learn more about how to get a Campaign Verify token here.

 

Note: you will only see the field to enter your Campaign Verify token if you have selected "Political Campaign, Party, or PAC" as your legal organization type.

Private Entities: Select your Focus Area 

Private entities must select the business area of focus from a dropdown menu. Options include:

 

Agriculture

Communication

Construction

Education

Energy

Entertainment

Financial

Government

Healthcare

Hospitality

Human Resources

Insurance

Legal

Manufacturing

Non-Profit

Political

Postal

Professional

Real Estate

Retail

Technology

Transportation

 


Provide the legal name of your organization, exactly as it's written on your tax filing. Any mismatch between what you submit and what is on record with the IRS can delay your registration.

 

DBA Name (Optional)

If your organization has a "doing business as" name, share that here.


TAX Number / ID / EIN * 

Enter your organization's EIN. Political campaigns without an EIN that have received a Campaign Verify token using a personal SSN should enter that number instead. Any mismatch between what is on record with the IRS, or with Campaign Verify, can delay your registration.


Does the organization and EIN you are submitting apply to multiple Spoke teams? 

Ignore this question unless you want the registration to be applied to more than one Spoke subaccount, i.e. for regional chapters of the same organization.

  • Yes

  • No

 

Note: if you are a Spoke reseller, have multiple legal entities, or aren’t sure how to fill out this section, schedule a time to speak with us here so we can get you registered appropriately.

Organization Address * 

The address provided should match what is on your tax filing.

  • Street Address

  • Street Address Line 2

  • City

  • State / Province

  • Postal / Zip Code


Website 

You must submit evidence of online presence, either in the form of a website or a social media page. 

If contacts can sign up to receive text messages on your website, your website is expected to have:

  1. a disclaimer explaining that by entering a phone number, users are signing up to receive texts (see example below)
  2. a privacy policy where it is clearly stated that mobile information is not shared with third parties

 

What is a privacy policy?

A privacy policy is a document that outlines how your website processes information of its visitors. Here is an example: https://scaletowin.com/privacy-policy/

 

Your privacy policy must make clear that mobile opt-in data is not shared with third parties or affiliates.

 

What info does my website need about signing up for texts?

If your website has a phone number field to collect mobile phone numbers, a standard best practice is to disclose how frequently the user can expect to receive texts from you and how to opt out from your texts. 

 

Example: “By selecting this checkbox you are agreeing to receive campaign updates and news at a maximum of X times a month/week/day from the CANDIDATE for OFFICE campaign office. Message and data rates may apply. Text HELP for more information. Text STOP to stop receiving messages.”


Additionally, it's considered a best practice to include a checkbox the user can click to affirm they actually wish to receive texts from you. 

 


Primary Contact (for 10DLC registration) * 

The primary contact is the person we will reach out to with questions about the registration. 

  • First Name *

  • Last Name *

  • Title of Primary Contact *

  • Email of Primary Contact *

  • Phone Number of Primary Contact *


Describe your texting use cases. 

Describe the sender of the messages, the recipient of the messages, and the purpose of the messages you plan to send. Your description must explain:

 

  • Who you are, i.e. “Jane Doe’s campaign”

  • Who you want to reach, i.e. “campaign volunteers and donors”

  • Why you are sending these messages, i.e. volunteer recruitment, voter ID, fundraising, education, vaccine awareness, campaigns

 

TRY SOMETHING LIKE:  “Messages from Jane Doe’s campaign aimed at engaging our volunteers and donors. Event invites, confirms, updates, donation requests, donation thank-yous.”

 

THIS WON’T FLY: “Texting voters.”


Expected texts per month. *  

Select an estimated amount from the dropdown list. Options include:

  • 10K or fewer

  • 100K or fewer

  • 500K or fewer

  • 1M or fewer

  • 1M or more

 

Sample Scripts*

Please submit, at minimum, two script examples, ideally one per use case. Click here to learn how to write an initial message.

  • Sample P2P Script 1 *

  • Sample P2P Script 2 *

 

Please include opt out language in your initial message such as "stop to quit", "stop = end", or "reply stop to opt out". Your opt out language must include a space between each word. 

Do not include a link shortened with a free service such as tinyurl or bit.ly. Generic link shorteners, i.e. links shortened with a free service, are not allowed on 10DLC.



How do people sign up for your text messages? *  

Select all that apply, and/or describe other ways that people can sign up for texts. 

 

  • Entering a telephone number through a website

  • Clicking a button on a mobile webpage

  • Signing up at an on-site location

 

If you're not sure how to answer this, you can select "Signing up at an on-site location". For more context, you can also set up a call with us here.


IMPORTANT: If you select "Entering a telephone number through a website" or "Clicking a button on a mobile webpage", it is important that your website follow industry best practices. Your website must:


  1. include language that explains to users they are signing up to receive texts from you (see example below)
  2. link to a privacy policy that makes clear that mobile sign up data will not be shared with third parties or affiliates (including like-minded campaigns or organizations)

 

What is a privacy policy?

A privacy policy is a document that outlines how your website processes information of its visitors. Here is an example: https://scaletowin.com/privacy-policy/

 

Your privacy policy must make clear that mobile opt-in data is not shared with third parties or affiliates.

 

What info does my website need about signing up for texts?

If your website has a phone number field to collect mobile phone numbers, a standard best practice is to disclose how frequently the user can expect to receive texts from you and how to opt out from your texts. 

 

Example: “By selecting this checkbox you are agreeing to receive campaign updates and news at a maximum of X times a month/week/day from the CANDIDATE for OFFICE campaign office. Message and data rates may apply. Text HELP for more information. Text STOP to stop receiving messages.”


Additionally, it's considered a best practice to include a checkbox the user can click to affirm they wish to receive texts from you. 

 


Will you be embedding any phone numbers into your texts? *  

If you will include an external phone number in your scripts, i.e. to a voter protection hotline or personal number, select yes, otherwise select no

  • Yes

  • No


Top 3 preferred area codes * 

In order to get you a 10DLC phone number to send texts, we need to know the area codes you'd like to use. Please list three in order of preference. For more information about your 10DLC number, read on here.


Additional context you'd like to share with the Scale to Win team?


For more information about how to access the registration form and fill it out, please consult our in-depth article here.