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Organizations with a Short Code sending number can filter and target their subscribers by state or zip code during campaign setup, enabling targeted messaging to specific geographic groups.
Add Location Data To Short Code Subscribers
Navigate to your Short Code page and click + Add Subscribers.
Choose between:
File Upload (CSV)
Select File Upload from the Upload Method dropdown.
Upload CSV with optional location fields.
Preview your list and map fields then click Upload.
Note: Uploading a CSV with location fields will automatically backfill the location data in pre-existing subscriber contact records.
Or Text Entry (Manual)
Select Text Entry.
Add phone number (required). Location fields can be optionally added.
Click Upload.
Note: By default, a welcome message is sent to new subscribers. This feature can be disabled if you are migrating existing opted-in subscribers. Alternatively, you can keep the feature enabled and then manually disable the opt-in message when entering subscribers or uploading via CSV.
ActBlue and ActionKit Subscribers
The location data for new ActBlue and ActionKit subscribers will automatically populate for new contacts imported via integration. The location data for existing ActBlue and ActionKit subscribers will automatically be backfilled in the pre-existing subscriber contact records.
API Subscribers
Location field data can be included for new API subscribers. When you update existing API subscribers with new location fields in your system, the sync will automatically backfill location data in pre-existing subscriber contact records. For further information on syncing your subscribers via your API, please refer to the Import Subscribers From Your Website section of our Short Code: Build Your Subscriber List article.
To view your API documentation, go to your Organization Settings, navigate to the API Keys page, then click View API Documentation.
How To Target Subscribers Based On Location
Navigate to your Campaigns page and click + New Campaign.
In the Sending Numbers step, choose a Short Code phone number.
Proceed to the Load Contacts step and select Short Code Subscribers as the method for loading contacts.
Click Filter Subscribers.
5. Use filters to narrow your subscriber list by State (multi-select) or Zip Code and click Import Filtered Short Code Subscribers.
6. Review the summary of your filtered list. If correct, click Continue.
7. Should your filters yield no matching contacts, select Clear Settings / Retry to adjust your criteria.
Proceed with building your campaign. Location fields are mappable on the Contact Mapping step and also appear as Merge Fields for use in Initial Message creation.