Context: Registering the phone numbers used to send texts
When you send texts from Spoke, those texts never come from your own phone numbers. Scale to Win acquires phone numbers for you that are specially set up for high speed, high volume texting. Owing to rising spam complaints, the telephony industry is restricting access to these phone numbers with an identity verification process. In short, you need to register for the phone numbers we use to send your texts in Spoke.
Scale to Win offers both local phone numbers (phone numbers with a location-specific area code) and toll-free phone numbers (numbers with an area code like 833). After March 31st, 2023, you will need to register for one or both kinds of phone number.
What is 10DLC?
10DLC is a special kind of local phone number – the term 10DLC just stands for ten-digit long code, or a ten-digit phone number with a local area code like 916-222-2222. The difference between a 10DLC phone number and an ordinary phone number (the kind you use on your own phone) is that 10DLC numbers are registered with the mobile carriers (i.e. AT&T, Verizon, and T-Mobile) and can gain the capacity to send SMS messages at high volumes and speeds.
How does registration work?
Registration for 10DLC has been a carrier requirement since March 1st, 2022 and will be required to access local phone numbers for SMS texting in Spoke after March 31st, 2023. The aim of registration is to help the carriers separate legitimate texts from spam.
Registering involves sharing details about your organization and your texting aims with Scale to Win, using a form embedded in the “Compliance” page of your Spoke team. Scale to Win will proof your submission, get back to you in case of errors, and register your organization for 10DLC with The Campaign Registry, the body administering this process. Your registration will then be proofed by third parties and either approved or rejected with feedback, a process which can take 3-5 (or more) days.
Once your registration has been approved, you will be able to access your 10DLC number in the “Phone Numbers” section of your campaigns, and use it to send SMS texts.
How will I register for 10DLC?
Registration is a two-step process for political organizations and a single-step process for everyone else.
Political customers (campaigns, political parties, and PACs) can send an unlimited number of texts on 10DLC, but only after going through identity verification. Verification costs $95 through a service called Campaign Verify. You can read more about the Campaign Verify process here. This is just the first step for political organizations.
The actual registration step for every organization is to go to the “Compliance” page of your Spoke account, click “Start 10DLC Registration”, and fill out the form. The form will require you to confirm your legal organization name, tax ID, purpose in texting, and more. You can read more about how to fill out the form here.
Note: only users with the "Owner" permissions level can access the "Compliance" page of your Spoke account.
Once you submit the form, Scale to Win will proof your submission and register you for 10DLC. The registration will be vetted, which typically takes 3-5 business days. Once the registration has been approved, we’ll purchase your 10DLC phone number based on the area code preferences you specified in the form.
How long does it take?
Once you submit the required information on the "Compliance" page, registrations go through an external vetting process which typically takes 3-5 business days, sometimes longer.
Can I send MMS on 10DLC?
At present, AT&T is unable to successfully deliver MMS messages on a large scale with 10DLC phone numbers. Because this could impact large MMS campaigns, we‘ve temporarily disabled MMS sending on 10DLC and turned on “MMS Only” phone numbers for accounts with a 10DLC registration on file to ensure you can get your messages out. Read more about "MMS Only" numbers here.
What area code will my 10DLC number have?
The 10DLC registration form includes a field where you can specify which area codes you want the number to come from. We will do our very best to purchase a 10DLC number with an area code from that list. That said, some area codes may be exhausted and require a backorder in order to access, which usually takes between 1-2 business days to fill. In the case of particularly rare area codes (e.g., 212, 303), however, it may not be possible to get a phone number with that area code within a reasonable timeframe. In this case, we would check in with you about using a backup area code.
What does it cost?
The carriers and registration bodies are charging a combination of one-time and monthly fees to register for 10DLC. For the duration of 2023, Scale to Win will pay these 10DLC fees on behalf of our clients, backdated to April 1st, 2022.
Note: unfortunately, we're unable to refund registration fees incurred prior to April 1st, 2022.
$95 Campaign Verify Fee for Political Organizations
Political organizations must still pay a $95 vetting fee to Campaign Verify, a third-party vetting organization, in order to proceed with 10DLC registration. This fee is paid directly to Campaign Verify to generate a verification token that unlocks high-volume texting for political groups. Read more about Campaign Verify below.
Note: verification requests made prior to November 15th, 2022 expired in January 2023. If your token expired in January 2023 and you'd like to continue texting, you'll need to submit your committee information to Campaign Verify again, paying another $95, to gain access to tokens that will be valid until 2025. Once you generate a new token, share it with Scale to Win following the instructions here.
What is Campaign Verify?
Campaign Verify is the vetting organization responsible for confirming the identity of political campaigns, PACs, and parties. If you fall into one of these three categories, you must also register with Campaign Verify in order to successfully register for 10DLC.
You can begin this process at any time by going to app.campaignverify.org and creating an account. Here’s a step-by-step guide to getting a token from Campaign Verify.
Is toll-free texting impacted by 10DLC?
How many texts can I send in a day on 10DLC?
10DLC comes with throughput limits, or caps on how many texts you can send per day to subscribers of a particular mobile carrier like AT&T or T-Mobile. Each cap depends on your organization type (non-profit, political campaign or PAC, labor union, etc).
AT&T and T-Mobile Caps
10DLC limits how many text segments you can send per second to AT&T customers and how many you can send per day to T-Mobile customers. Most customers will not come close to approaching the AT&T limit. Political customers with a Campaign Verify token are exempt from T-Mobile throughput limits.
Non-profit organizations and private entities will be subject to a daily cap on how many text segments can be sent to T-Mobile subscribers in a day. You can view your throughput limits on the Compliance page, and will receive a warning from Spoke if you are approaching your daily T-Mobile quota. Read more about this here.
If you are approaching these limits, or need to surpass the daily T-Mobile limits for your organization, we recommend registering for a toll-free number. Toll-free registration is free and there are no daily caps from any carrier. Alternatively, large organizations can apply for a "Special Business Review" at the cost of $500 to have a third-party review the registration and lift the T-Mobile cap. If this is something of interest to you, please reach out to us at email@example.com.
What if I can’t register for 10DLC?
Scale to Win will work with you on a case-by-case basis. Should there be an issue preventing your registration, you may be able to send texts from "MMS Only" or "MMS Friendly" numbers. Please reach out to us at firstname.lastname@example.org, or book a time to chat with us here.
I haven’t registered for 10DLC yet - what do I do?
Learn how to register for 10DLC here, or book a time to chat with us about 10DLC here. The benefits of 10DLC include getting to send texts from phone numbers with local area codes, plus better deliverability than previously seen while texting with local phone numbers. Given the processing times for 10DLC approval, we recommend starting sooner than later with registration.
What if my 10DLC registration is still in pending status?
If your 10DLC registration is still in a pending status after more than a week, please reach out to us at email@example.com.
What if I am a Spoke reseller or have multiple legal entities?
Our platform is very friendly to this use case. We offer a teams feature that allows organizations with multiple arms to create subaccounts. Each subaccount can then register for 10DLC individually, or the same 10DLC registration can be applied to specific subaccounts, depending on your use case. Here are some examples.
If you have a complex use case and you’re not sure how to register, schedule a time to talk with us here so we can make sure we get you registered appropriately.
We’ll share additional updates, action steps, and more as the carriers continue to finalize their plans for 10DLC via email and on this page.
If you have any questions about 10DLC, or want to talk through how this might impact your organization, please don’t hesitate to reach out to the Scale to Win team. You can email your organization's point of contact, or reach out to the whole team by emailing firstname.lastname@example.org.