What is 10DLC?
10DLC stands for ten-digit long code. Adding 10DLC phone numbers to your account allows you to use a local area code for your sending number. Unlike a personal phone number, 10DLC lets you send high volumes of texts quickly.
Carriers only allow verified groups to use 10DLC. Verification requires registration, which involves confirming your organization's identity and how contacts sign up for your texts. Note: Registrations must be vetted by a third-party organization and can take 7-10 business days to complete once submitted to Scale to Win. Registrations can take longer if issues arise.
Steps To Complete Your 10DLC Registration
1. Submit A Registration Form: Navigate to your Phone Numbers page and fill out the registration form with details about your organization and texting goals.
2. Await Carrier Approval: Scale to Win reviews your submission and works with you to resolve any issues. We then register your organization with The Campaign Registry, the body that administers 10DLC. Note: This process typically takes 7–10 days or more, after which the registration will either be approved or rejected with feedback. For urgent help, contact our Client Support team.
3. Receive Email Confirmation: Once your registration is approved, Organization Owners receive an automated email confirming a 10DLC phone number has been added to your account. Your campaigns can now use the registered number to send SMS or MMS.
4. Manage Your 10DLC Number(s): You can manage your 10DLC number(s) and enable the addition of up to 49 phone numbers to your registration via your Phone Numbers page. Learn more about managing numbers in Scale to Win Text.
Click The Below Links To Learn How To Register For:
Political Committees, Campaigns, Parties or PACs
Government Agencies, Resellers, Consultants, or Private Entities
Nonprofits - 501(c)3, 501(c)4, 501(c)5
10DLC Fees & Timelines
Scale to Win covers most fees associated with 10DLC registration, including the fees for The Campaign Registry, the body managing 10DLC registrations.
Political organizations pay a $95 vetting fee to a third-party organization, Campaign Verify, to receive identity verification. Mandatory identity verification, intended to protect political campaigns from spoofing, unlocks high-volume texting. Tokens issued on or after November 15, 2024 are valid until January 31, 2027.
No Fees to Add Additional Sending Phone Numbers
10DLC registrations let you use up to 49 sending numbers at once. For more, reach out to our Client Support team. Adding sending numbers to your 10DLC registration is free with Scale to Win.
FAQs
What is Campaign Verify?
Campaign Verify is a third-party service that confirms the legitimacy of political committees, campaigns, parties or PACs. They check public filings and issue a vetting token that unlocks high-volume texting for political groups. Without this token, political organizations cannot register for 10DLC phone numbers.
Here’s a step-by-step guide to getting a token from Campaign Verify.
Does my organization need to register with Campaign Verify?
Only political committees, campaigns, parties or PACs (527s) need to register for Campaign Verify.
Can I reuse an existing registration?
No, registrations do not transfer between vendors. If you registered for 10DLC with a different vendor, you still need to complete registration with Scale to Win. However, you will not need to pay $95 again if you purchased a Campaign Verify token for this cycle. Learn how to generate a new token here.
How long does registration take?
Once you submit the form to Scale to Win, registrations go through an external vetting process, which currently takes 7-10 business days, potentially longer for non-profits, private, and government entities who might need to submit additional IRS identity documents (e.g. 8976, W-9). Note: Scale to Win can expedite registrations with the downstream vendor in urgent cases. For urgent expediting, reach out to our Client Support team.
Where can I see the status of my registration?
You can view the status of your registration in your Phone Numbers page. Expect your registration to remain in "pending" status for 7-10 business days while downstream vendors read through your submission for approval.
If your registration has been pending for longer than 7 business days, or you need an expedite with the downstream vendor, reach out to our Client Support team.
What area codes will my 10DLC numbers have?
On the 10DLC registration form, specify your desired area code(s) for your first number. We'll try our best to acquire a number with one of these. Some area codes may be exhausted, requiring a 1-2 business day backorder. Rare area codes (e.g., 603, 212, 303) may not be available within a reasonable timeframe, in which case we'll discuss backup options. Learn more about managing numbers in Scale to Win Text here.
Is Toll-Free texting impacted by 10DLC?
10DLC rules don't affect toll-free texting, which is designed for high-volume messaging. However, toll-free numbers have their own registration and regulations. Read more about Toll-Free requirements here.
How many texts can I send in a day on 10DLC?
10DLC comes with throughput limits, or caps on how many texts you can send per day to subscribers of a particular mobile carrier like AT&T or T-Mobile. Each cap depends on your organization type (non-profit, political organization or PAC, labor union, etc). Read more about sending caps here.
Depending on the kind of traffic you're sending, you can register for a toll-free number. Toll-free registration is free and there are no daily caps from any carrier; however, toll-free is only recommended for warm outreach.
What if I can’t register for 10DLC?
Scale to Win will work with you on a case-by-case basis. Should there be an issue preventing your registration, or if you have a complex use case and you’re not sure how to register, email our Registration Ops team at 10dlc@scaletowin.com, or book a time to chat with us here.
What if I am a reseller or have multiple legal entities?
If you are a consultant managing texting for several clients (each with their own EIN) you’ll need separate 10DLC registrations for each client. To acquire a 10DLC registration for each client, submit the 10DLC form on each subaccount's Phone Numbers page.
Questions or Issues?
If you have questions about 10DLC, or want to talk through how this might impact your organization, please don’t hesitate to reach out to the Scale to Win team.